| Titolo | Smell the Roses |
| Agenzia | twofifteenmccann |
| Campagna | Wake Up to Life |
| Cliente | Nestlé |
| Marca | Nescafé |
| Posted | Gennaio 2013 |
| Settore | Caffe', The, Bevande al cioccolato, Bevande per colazione |
| Slogan | Wake Up to Life |
| Slogan (Lingua Originale) | Despierta a la vida |
| Tipo di Media | Televisione |
| Market | Stati Uniti |
| Special Effects / VFX | A52 Visual Effects |
| Sound Design Company | 740 Sound Design & Mix |
| Chief Creative Officer | Scott Duchon |
| Creative Director | James Robinson |
| Art Director | Nik Daum |
| Copywriter | James Robinson |
| Agency Producer | Brandon Romer |
| Account Director | Zach Rubin |
| Account Supervisor | Juliana Mejia |
| Casa di Produzione | MJZ |
| Director | Leigh Marlen |
| Editing Company | Rock Paper Scissors |
| Music Production | Human Worldwide |