Filipe Cuvero
Creative VP at Dentsu Brasil
São Paulo, Brasile
TitoloSacred Poster
Agenzia
Campagna Sacred Poster
Cliente Pobre Juan
Marca Pobre Juan
Data di Prima Diffusione/Publicazione 2018 / 4
Settore Ristoranti e Fast Food
Trama To extol the meat, specialty of Pobre Juan restaurant, Dentsu agency has created the “Sacred Poster”, composed by a series of stained glasses installed on urban furniture. The purpose of the communication is to show that even with the growth of the chain of stores across the country, Pobre Juan still follows their traditions on preparing their dishes handcrafted, taking care of their holiest ingredient: the meat. Those concepts were an inspiration at the time of advertising the restaurant. That is why the choice of an artistic approach completely manual and at the same time that shows how much the meat is important.
Tipo di Media Esterna
Lunghezza
Creative Director
Art Director
Art Director
Art Director
Illustrator
Illustrator
Copywriter
Copywriter
Photographer

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