Julian Ingram

Julian Ingram

EVP Global Business Leader at McCann Health
London, Regno Unito

Riassunto

After 30 years of happily working for large global marketing services companies like Omnicom and IPG, running global clients, agencies, regions and working across a number of marketing service disciplines it was time to start something new. What triggered it? My carbon footprint was so bad I gained lifetime Gold membership of the BA Executive Club and the business model just wasnt working any more. Now Working with agencies and clients on projects including brand repositioning, messaging strategy for leaders and client agency relationships. Reconnecting with past colleagues and having some fun.

► ingram.julian@btinternet.com - As a business leader, director and senior brand and marketing communications professional I have over 25 years’ experience and a track record of driving major growth and turnarounds.

► I retain a depth of expertise in business development, market strategy, branding, communications and stakeholder management and a proven adaptability with broad industry experience, having worked globally with blue chip organisations in the technology, pharma, finance and retail sectors. Worked on both B2B and B2C assignments.

► I have effectively driven culture change to embed innovation and adaptability, empowering companies to attain sustainable success amidst rapidly evolving market conditions.

► I pride myself on building and mentoring high performance teams and having ‘fun’ whilst working hard.

► At present I am an Independent Consultant providing consultancy services including brand positioning and repositioning, stakeholder relationship management and corporate messaging strategy.

► Additionally, I am a founding member of MarketingKind an organisation set up to offer pro-bono services of marketing professionals to smaller charities and causes lacking these resources.

► A few key deliverables from my career to date include:

Leading a multi-agency and multinational pitch team to win a $20+ million fee integrated communications contract with a Fortune 200 global, Saudi Arabia based, petrochemical company.
Delivered above market growth [+7%] and profit improvement [+20%] for a franchise based QSR.
Turned around a failing marketing services company. Drove 20%+ growth and built double digit margins.
Launched a product and brand design start-up and delivered £1.5m+ turnover. Ranked as a top 10 UK product design agency in its first year.

► Alongside my executive career I I was a member of the board of: The Brewery, Momentum worldwide, the Global management team of McCann Worldgroup and the independent chair of the UK and Ireland Franchise board for Subway. Also a member of the Board of AMVBBDO and represented BBDO on the board of the European Association of Communication Agencies [EACA].

► Most recently I have been appointed this year as a Trustee/NED of a Berkshire based Multi Academy Trust.

► My core areas of expertise include: Strategy | Business Development | Business Planning | Brand & Positioning | Market Strategy | Communications Strategy | Stakeholder Management | Market Insights | Financial Management | Culture Change | Profit Optimisation

Positions

Senior Consultant
Freelance
Regno Unito
July 2018 - Present (5 anni 8 mesi)
EVP Global Business Leader
Regno Unito
January 2017 - July 2018 (1 anno 6 mesi)
Working with a great team to operationalize the new global GSK assignment plus responsible for Integration within McCann Health and across Worldgroup and beyond into IPG. Healthcare is a growing business with Demography and science all driving real growth. Challenging problems to solve and McCann Health has possibly the best platform of skills, from consultancy to creativity, in the category. And I even get to work with people with Phd's!
EVP Global Business Leader
London, Regno Unito
August 2014 - December 2016 (2 anni 4 mesi)
Responsible for our global relationship with Nestle for over 2 years . An amazing company with some of the strongest food brands in the world. Biggest challenge ever. Led team that won our first new global assignment in over a decade - Buitoni. Will miss all the great folks in Vevey and the great train journey by the lake and the vineyards.
Global Business Leader
IPG SABIC
January 2013 - October 2014 (1 anno 9 mesi)
In addiiton to my role in McCann Worldgroup and leading the Subway business globally I'm now also leading our latest IPG wide global win - SABIC . SABIC is one of the worlds leading petrochemical companies with $50 billion in sales operating in 40 countries globally.
My role is running our strategic business unit - dedicated to serving SABIC working across all IPG brands to deliver a globally unified integrated communications team.
EVP Head of Corporate Strategy and Development EMEA
London, Regno Unito
November 2011 - August 2014 (2 anni 9 mesi)
Now working across the region and across all the discipline brands of McCann, Momentum and MRM. Over 4,000 individuals and about $0.5 billion turnover. Working on group strategy, M&A, restructuring, performance and with major client teams. Plus globally responsible for our Subway assignments in 13 markets around the world.
Research and Polling Consultant
Liberal Democrats
1996 - 2012 (16 anni)
Pro Bono work for the Liberal Democrat Party, a coalition partner in the UK government.
Regional Director, EMEA
New York, Stati Uniti
January 2011 - November 2011 (10 mesi)
Promoted to look after momentum across the region, with a special focus on acquisitions and growth. Working with offices in Madrid, Gothenberg, Milan, Warsaw
Managing Director Momentum UK group and EVP Momentum Worldwide
London, Regno Unito
May 2009 - November 2011 (2 anni 6 mesi)
Anintegrated marketing communications agency, comprising of 3 offices in London, Manchester and Cheshire, employing over 200 people. Momentum UK services include sponsorship, events, shopper marketing, promotions and digital marketing.

Momentum UK key clients include:
American Express, Cereal Partners Worldwide, Nokia, , UPS, Ricoh, Sony Pictures Home Entertainment, Nestle and Coca-Cola.

Momentum Worldwide is part of the McCann Worldgroup, one of the world’s largest marketing communications network, housed within Interpublic Group [NYSE: IPG}
Worldwide Director and Managing Partner
London, Regno Unito
January 2008 - May 2009 (1 anno 4 mesi)
Working as the Global head of business for the Sony Ericsson account and as Global director for the Statoil account
Regional Director and Managing Partner
London, Regno Unito
November 2005 - May 2009 (3 anni 6 mesi)
Working across Worldgroup and other IPG Companies for International Clients including HP Computers, MasterCard, Statoil Hydro and New Business
CEO
London, Regno Unito
2004 - 2005 (1 anno)
Helped set up a design and branding consultancy 'pro bono' in richmond London. 12 great months working with very talented product designers. Opened an office in New York , got an entry in the D&AD book generated over a million in fee income. But still a cottage industry so had to get a real job.
Business Development Director
London, Regno Unito
2000 - 2004 (4 anni)
Worked with a group of highly creative agencies to devlop business opportunities with global blue chip marketing clients. plus helped to develop and launch Proximity globally.
Head of client service, Board Director
London, Regno Unito
1986 - 1999 (13 anni)
Joined as account director and became board director, ran new business and became joint head of client service. Ran BT account during the 'It's good to talk' era. Worked with some of the best brains in the industry and learnt more then ever before or since.
Account Director
London, Regno Unito
September 1980 - April 1986 (5 anni 7 mesi)
Started as a trainee, learnt my trade on P&G, left as AD on Head and Shoulders with a desire to do something more creative.

Education

Bsc Econ Hons Field Of Study International Relations

1975 - 1980 (5 anni)
Activities and Societies: Union of Liberal Students, Film Society, Student Union Sabbatical Officer International Relations [ politics]

A levels in History, Economics and Politics, S Level in Economics Grade AAB [I think], Distinction

1969 - 1975 (6 anni)
Activities and Societies: Prefect, ran the Tuck shop [Early indication of marketing ?] played pretty average rugby [No8] and cricket [wicket keeper] but was okay at Football [goalkeeper]. Some first rate teachers and a great Headmaster managing the transition from boys to co-ed and into a sixth form college. Fond memories all round O levels [9?] OA level [1], A levels [3], S Level [1],

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