Titolo | Sacrifice |
Agenzia | Grey New York |
Campagna | Sacrifice |
Cliente | Constellation Brands, Inc. |
Marca | Modelo |
Data di Prima Diffusione/Publicazione | 2022 / 11 |
Settore | Birre |
Filosofia | With soccer top of mind this fall, today Modelo® is announcing a new campaign from creative AOR Grey New York called ‘Sacrifice’ in celebration of soccer fans everywhere.‘Sacrifice’ highlights the highs and lows of fandom, and what is often forgotten about in the madness of game day… fallen beers. You’ve probably seen it at bars and stadiums and hopefully not living rooms - fans jump up in excitement or horror and their beers slosh to the floor. Collateral damage. But fans with Modelo’s Fighting Spirit™ soldier on. Two 15: and :30 spots in English and Spanish depict these exact moments. |
Tipo di Media | Televisione |
Lunghezza | |
Advertising Manager | Greg Gallagher |
Advertising Manager | Logan Jensen |
Advertising Manager | Yvonne McCarthy |
Advertising Manager | Caroline Marwede |
Advertising Manager | Erin Yazgan |
Executive Creative Director | Sara Worthington |
Executive Creative Director | Armando Flores |
Creative Director | Alvaro Soto |
Junior Copywriter | Cristian San Emeterio |
Junior Art Director | Alessandra Soler |
Project Manager | Margarita Castro |
Chief Production Officer | James McPherson |
Executive Producer | Jona Suarez |
VP, Business Affairs | Lisa Mercier |
EVP Account Director | Elizabeth Gilchrist |
VP, Account Director | Jesse Schwartz |
Senior Account Executive | Max Greenfield |
Executive Strategy Director | Justine Feron |
Strategy Director | Nicolas Pilaprat |
Strategy Director, Data | Will Leonard |
Data Strategist | Sophia Bragaglia |
Production Partner | SKUNK |
Director | Sergio Granados |
Direttore della fotografia | Guillermo Garza |
Post Produzione | Rock Paper Scissors NY |
Editor | Carlos Arias |