Rob Potts
Executive Creative Director at Saatchi & Saatchi
London, Regno Unito
TitoloBarbeque
Agenzia
Campagna First Taste of James Martin Partnership
Cliente Asda
Marca Asda
Data di Prima Diffusione/Publicazione 2016 / 6
Settore Grande Distribuzione alimentare
Trama Barbeque is a 40-second spot that launches four summer-themed adverts that will be released in quick succession over the coming month. It sees James Martin enjoying a rare moment of garden relaxation that is suddenly curtailed by the arrival of an Asda mum’s hungry kids and their friends. James comes to the rescue and finds himself preparing a BBQ banquet for her young son and his friends, her teenage daughter and friends, and an entire men’s football team! Before long the back garden is filled with family and friends enjoying an Asda feast featuring everything from Asda’s Extra Special steak, to James’ Cauliflower Couscous. 
Problema Win back the weekly shop by proving that Asda really has great quality food that can meet a modern family’s every day needs, still at its famously low prices.
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Post Produzione
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Executive Creative Director
Copywriter
Copywriter
Art Director
Art Director
Account Planner
Account Manager
Production Company Producer
Production Company Producer
Media Agency
Media Planner
Director
Editor
Production Company Producer
Grading/Online MPC London
Audio Post Production

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