Titolo | The Leica Bauhaus Workshops |
Agenzia | Arnold Worldwide NY |
Campagna | The Leica Bauhaus Workshops |
Cliente | Leica |
Marca | Leica |
Posted | Luglio 2020 |
Settore | Telecamere e macchine fotografiche |
Filosofia | To celebrate 100 years of Bauhaus, Leica created the Leica CL 100 Jahre Bauhaus limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each one was influenced by the techniques and theories taught during Bauhaus workshops and classes from 1919 to 1933. In the end, the studies resulted in five families of posters, each with three unique pieces. |
Tipo di Media | Poster |
Chief Creative Officer | Icaro Doria |
Chief Creative Officer | Sean McBride |
Executive Creative Director | Fred Saldanha |
Executive Creative Director | Max Geraldo |
Creative Director | Guilherme Racz |
Creative Director | Lucas Casão |
Art Director | Rafael Beretta |
Copywriter | Vinicius Fernandes |
Producer | Nicole Hollis-Vitale |
Print Producer | Jim Spadafora |
Print Producer | Vicki Shaughnessy |
Photographer | Jonathan Walley |
Sculptor | Marcio José Calvo |
Illustrator | Paula Padilha |
Illustrator | Andreza Racz |