Fred Saldanha
Global Chief Creative Officer, Colgate-Palmolive at VMLY&R
New York, Stati Uniti
TitoloThe Leica Bauhaus Workshops
Agenzia
Campagna The Leica Bauhaus Workshops
Cliente Leica
Marca Leica
PostedLuglio 2020
Settore Telecamere e macchine fotografiche
Filosofia To celebrate 100 years of Bauhaus, Leica created the Leica CL 100 Jahre Bauhaus limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each one was influenced by the techniques and theories taught during Bauhaus workshops and classes from 1919 to 1933. In the end, the studies resulted in five families of posters, each with three unique pieces.
Tipo di Media Poster
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Producer
Print Producer
Print Producer
Photographer
Sculptor
Illustrator
Illustrator

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