Fred Saldanha
Global Chief Creative Officer, Colgate-Palmolive at VMLY&R
New York, Stati Uniti
TitoloSprite Shower
Agenzia
Campagna Sprite Shower
Cliente Coca-Cola Company
Marca Sprite
Data di Prima Diffusione/Publicazione 2012 / 2
Settore Bevende Fredde/Acque minerali/Bevande calde
Trama Sprite Shower. A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies. 
Tipo di Media Ambient
Market Brasile
Music Production
Post Production
Editor
Direttore della fotografia
Director
Producer
Executive Producer
Casa di Produzione
Account Supervisor
Account Director
Copywriter
Art Director
Creative Director
Executive Creative Director
Executive Creative Director
Chief Creative Officer
Worldwide Chief Creative Officer

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