Fred Saldanha
Global Chief Creative Officer, Colgate-Palmolive at VMLY&R
New York, Stati Uniti
TitoloHelivery
Agenzia
Campagna Forbes Helivery
Cliente Forbes
Marca Forbes
PostedMag 2012
Settore Giornali, Libri, Periodici
Slogan Why deliver at the bottom when our readers are at the top?
Trama The launch of Forbes Brazil demanded something as prestigious as the publication and as exclusive as its readers. So we selected a handful of influential executives to deliver a special launch edition of Forbes Brazil. But instead of delivering the magazine the traditional way, we delivered each copy, one by one, by helicopter. 
Risultato Successfully  managed to cut through the clutter and deliver the magazine in a way that was impossible for any CEO to ignore. Helivery gave Forbes Brazil the credibility it needed to talk directly to its target audience. A launch that matched the Forbes brand perfectly.
Tipo di Media Case Study
Sound Production
Director
Casa di Produzione
Advertising Manager
Account Supervisor
Account Director
Producer
Art Director
Copywriter
Creative Director
Executive Creative Director
Executive Creative Director
Group Creative Director

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started