Croix Rouge Française - "National Days"

BABEL

BABEL Paris, Francia

1542

Titolo	National Days
Titolo (Lingua Originale)	L'immeuble (en)
Agenzia	BABEL
Campagna	National Days
Cliente	Red Cross
Marca	Croix Rouge Française
Data di Prima Diffusione/Publicazione	2021 / 5
Settore	Istituzioni/Associazioni
Slogan	We act everywhere in the world. As below your window.
Trama	The National Days is a week of collection organized everywhere in France at the same time, by the local units of the French Red Cross. As it represents 30% of the annual budget of every unit, it was very important to remind the meaning of these days. If the Red Cross is famous for its national and international actions, intervening in global crisis', local actions are less known. With this campaign, we had to make it clear that when you give in your neighborhood, you help people in the neighborhood.
Tipo di Media	Interattivo
Lunghezza	30 seconds
Production	Badass
Sound Production	OCTOPUS PRODUCTIONS
Creative Director	Jean-Laurent Py
Art Director	Sebastien Lafaye
Copywriter	Charles-Henry Joyaut
Direction	Original Kids
Head of TV	Jeanne Halfon
Direttore della fotografia	Patrick Duroux
TV Production	Oriana Berzig