| Titolo | PENCIL |
| Agenzia | DDB Berlin |
| Campagna | Lives way more interesting than yours. |
| Cliente | Volkswagen |
| Marca | Volkswagen |
| Data di Prima Diffusione/Publicazione | 2017 / 5 |
| Settore | Auto Nuove |
| Trama | The great majority of us are not as adventurous and well-traveled as we might think we are.In fact, if we think about it, we are surrounded by ordinary objects that have traveled way more than us.Based on this simple but powerful insight, we created a campaign that tells the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives. |
| Tipo di Media | Stampa e stampati |
| Creative Managing Director | Myles Lord |
| Executive Creative Director | Gabriel Mattar |
| Creative Director | Ricardo Wolff |
| Copywriter | Patrik Lenhart |
| Business Director | Susanne Pluemecke |
| Copywriter | Pedro Lourenço |
| Art Director | José Filipe Gomes |
| Art Director | Nadine Kunst |
| Photographer | Zé Anderson |
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