| Titolo | Tomatoes |
| Brief | This campaign shows that print is alive and well by using it in a fresh way, while also promoting the fresh products at Aldi Supermarkets. It worked by visiting a newspaper's offices to wrap fruit on the spot in an actual page from that day's paper, quickly shoot it, and then turn it into an ad next to the page concerned. |
| Agenzia |
McCann Barcelona
|
| Campagna |
Fresh Prints
|
| Cliente |
Aldi
|
| Marca |
Aldi
|
| Data di Prima Diffusione/Publicazione |
2018 / 5
|
| Settore | Grande Distribuzione alimentare
|
| Trama | We published a series of pages in real time, something that was only possible with digital media. How? We coordinated this action with a couple of newspapers to get the freshest news at 9:00pm. We printed this and used it to wrap our fresh products, we took a picture, made our ad and sent it to presses before 11:00pm, when they get started. Accomplished: Our fresh product launched right next to the news that it was wrapped with, and we proved that printed press its more alive than it ever was. |
| Tipo di Media |
Stampa e stampati
|
| Media Agency |
Havas Barcelona
|
| Executive Creative Director |
Jon Lavin
|
| Executive Creative Director |
Raquel Martínez
|
| Executive Creative Director |
maite carrillo
|
| Creative Director |
Fernando Cerezo
|
| Creative Director |
Jaume Rufach
|
| Creative Director |
Eduard Cubel
|
| Art Director |
Fernando Cerezo
|
| Art Director |
Max Gener
|
| Copywriter |
Monica Moro
|
| Copywriter |
Jon Lavin
|
| Account Management |
Eva Soler
|
| Account Management |
Kelya Rodríguez
|
| Casa di Produzione |
CRAFT
|
| Direttore della fotografia |
Pere Pascual
|
| Agency Producer |
Sara Cuadrado
|
| Agency Producer |
Raquel Aguinaga
|
| Chief Creative Officer |
Monica Moro
|
| General Creative Director |
Marta Lluciá
|
| President of Creative Leadership Europe |
Adrian Botan
|
