| Titolo | Tomato |
| Agenzia | McCann Spain |
| Campagna | Tomato |
| Cliente | Aldi |
| Marca | ALDI |
| Posted | Giugno 2018 |
| Settore | Distribuzione |
| Trama | This campaign used the press in an innovative way to refresh a media that many advertisers consider old-fashioned. Aldi supermarkets and the agency worked with the newspaper to shoot fresh products wrapped in a page that was just about to go to press. Because time was of an essence, the shoot was done on location at the paper. When the paper came out, readers saw an ad showing Aldi's fresh products wrapped in the page just to the left. |
| Tipo di Media | Stampa e stampati |
| Lunghezza | |
| Chief Creative Officer | Monica Moro |
| General Creative Director | Marta Lluciá |
| Executive Creative Director | Jon Lavin |
| Executive Creative Director | Raquel Martínez |
| Executive Creative Director | maite carrillo |
| Creative Director | Fernando Cerezo |
| Creative Director | Jaume Rufach |
| Creative Director | Eduard Cubel |
| Copywriter | Monica Moro |
| Copywriter | Jon Lavin |
| Art Director | Fernando Cerezo |
| Art Director | Max Gener |
| Photographer | Pere Pascual |
More Work
SEE ALLVolver
- MARCA:
- Cofidis
- AGENZIA:
- McCann Barcelona
Berries
- MARCA:
- Aldi
- AGENZIA:
- McCann Barcelona
Fresh Prints (Film case)
- MARCA:
- Aldi
- AGENZIA:
- McCann Barcelona
Tomatoes
- MARCA:
- Aldi
- AGENZIA:
- McCann Barcelona
Noodles
- MARCA:
- Maggi
- AGENZIA:
- McCann Barcelona
Purée
- MARCA:
- Maggi
- AGENZIA:
- McCann Barcelona
Master Marco Antonio
- MARCA:
- Nescafé
- AGENZIA:
- McCann Barcelona
Master Maria Del Carmen
- MARCA:
- Nescafé
- AGENZIA:
- McCann Barcelona
Master Laura
- MARCA:
- Nescafé
- AGENZIA:
- McCann Barcelona