The story starts just like any other day but ends with an unexpected finale: a painful separation. “Let’s stop the war. Now. Everywhere.” took life from the fact that 82.4 million people worldwide had to leave their homes, families and lives, due to the war.
Emergency and Ogilvy Italy ask us to reflect on the consequences of war through the eyes of those who experienced it. The video narrates the tough choice of a mother, in a country hit by war. The story starts just like any other day, with the girl getting ready to go to school, but ends with an unexpected finale: a painful separation, just like the ones that many people around the world are forced to experience everyday.
Filosofia
War separates what love creates. Just like every year, Emergency and Ogilvy Italy are back with a wish for the new year and an entire operation dedicated to a very relevant topic: the necessity to abolish war, wherever it may be. The message “Let’s make 2022 a year of peace, not war” took life with a video distributed on the brand’s social media on a global level, and an outdoor campaign that was aired on 100 out of home spaces covering all underground stations in Milan, and had the victims of war and their experiences as protagonists.
Problema
82.4 million people worldwide had to leave their homes, families and lives, due to persecution, war, violence, or human rights violations.