Beats By Dre - "Richie McCaw in The Game Starts Here - Beats by Dre | Rugby"

The game begins far away from the glare of stadium lights. It starts in the nation that shapes you. On the fields where you hone your skill. In the gyms where you strengthen your body. And in the locker room where you ready your mind for battle. In this game, the ones who handle the expectation and pressure of their nation will be the ones who triumph.
The game starts here.
Here is the first of 3 films of the #TheGameStartsHere campaign made for Beats By Dre during the Rugby World Cup 2015.