Doritos - "Doritos Penalty Shootout"

AMV BBDO

AMV BBDO London, Regno Unito

10415

Marca: Doritos
Paese: Regno Unito

Cliente: PepsiCo Inc.

Titolo	Doritos Penalty Shootout
Agenzia	AMV BBDO
Campagna	Doritos Penalty Shootout
Cliente	PepsiCo Inc.
Marca	Doritos
Data di Prima Diffusione/Publicazione	2014 / 4
Settore	Fuori pasto salati
Filosofia	Doritos has partnered with Joe Hart to give snack-loving teams of mates across the country the extraordinary opportunity to compete for the chance to take a penalty against the No.1 goalkeeper. Eight teams of finalists will get to compete to be in the final two to take on Joe and experience the nail-biting moment that usually only professional footballers face, except there will be an additional twist of Mexican fun thrown in… The challenge will bring together teams of mates from across the country for the ultimate test of their penalty spot skills - but to make sure the pressure doesn’t get too much, teams will have help from the legendary Mariachi Doritos. Bringing their own Mexican flavour to the game, the band will dish up a host of distractions that the keeper will have to face as he attempts to save each shot.
Problema	Encourage mates to enter the Doritos Penalty Shootout
Tipo di Media	Web Film
Lunghezza	30 seconds
Post Produzione	Glassworks
Creative Director	Steve Jones
Creative Director	Martin Loraine
Copywriter	Prabhu Wignarajah
Art Director	Jeremy Tribe
Account Planner	Tom White
Account Planner	Rory Gallery
Account Manager	Clive Tanqueray
Account Manager	James Walker-Smith
Account Manager	Sam Phillips
Account Manager	Ned Paterson
Account Manager	Kristiana Grant
Agency Producer	Richard Grisman
Agency Producer	Sophie Delaney
Media Agency	OMD
Media Planner	Maia Weil-Obadia
Media Planner	Isobel Dracup
Media Planner	Charles McNeill
Casa di Produzione	Endemol
Director	JJ Keith
Production Company Producer	Jules Fuller
Interactive Design	Jay Wing