| Titolo | Champions Hijack |
| Agenzia | TBWA\RAAD |
| Campagna | Champions Hijack |
| Cliente | Go Sport |
| Marca | Go Sport |
| Posted | Luglio 2016 |
| Settore | Negozi di abbigliamento e accessori |
| Trama | How can a sporting goods retailer capitalise on the hype around the Champions League quarter finals to boost sales (without boosting its advertising budget)? If you’re Go Sport, you take the big name stars out of the picture. Literally. The company partnered with Dubai’s most popular sports newspaper to coordinate its ad images with the editor’s feature images. The ads, which appeared side-by-side with real images of stars such as Cristiano Ronaldo, simply deleted the super stars – capitalizing on their notoriety without paying a penny. The ads featuring these unintended brand spokespersons bumped sales by 25%. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Creative Officer | Walid Kanaan |
| Creative Director | Manuel Bordé |
| Copywriter | Guilherme Grossi |
| Art Director | Gabriel Gama |
| Account Director | John Abiad |
| Digital Retoucher | Girish Salpaya |
More Work
SEE ALLEVs on Screen
- MARCA:
- General Motors
- AGENZIA:
- the community
Tequila Don Julio Rosado
- MARCA:
- Tequila Don Julio Rosado
- AGENZIA:
- the community
“The New Species of Soul”
- MARCA:
- KIA
- AGENZIA:
- David&Goliath
Finish Line Shoes So Fresh Destiny
- MARCA:
- Finish Line
- AGENZIA:
- INNOCEAN USA
Finish Line Shoes So Fresh 'Super Fresh'
- MARCA:
- Finish Line
- AGENZIA:
- INNOCEAN USA
Finish Line Shoes So Fresh 'Looks'
- MARCA:
- Finish Line
- AGENZIA:
- INNOCEAN USA
Surfing
- MARCA:
- Dnata Travel
- AGENZIA:
- TBWA\RAAD
Roland Garros
- MARCA:
- Dnata Travel
- AGENZIA:
- TBWA\RAAD
polka
- MARCA:
- Dnata Travel
- AGENZIA:
- TBWA\RAAD