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Chris Beresford-Hill
Chris Beresford-Hill
President at Ogilvy Advertising, North America
New York, Stati Uniti
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TitoloSingapore by Stream
Agenzia
Campagna Singapore by Stream
Cliente Singapore Tourism Board
Marca Singapore Tourism Board
Data di Prima Diffusione/Publicazione 2021 / 3
Settore Turismo
Trama In March 2021, international travel was a distant memory. We had to make Singapore a top-of-mind destination for when travel safely resumed. To do that, we turned a 64-year-old taxi driver into a world-famous Twitch streamer, taking the world on live-streamed tours of Singapore.We gave viewers full control to make detours, request destinations, and vote on where they went next. We let them decide where the taxi went, while chatting with our driver who took them wherever they chose to explore. Just like a real taxi.Through a dedicated Twitch profile, our taxi driver took the world on four unique, 2-hour adventures through Singapore. Viewers learned about Singapore from a local’s perspective, visiting iconic landmarks and hidden gems off the beaten track.The activation was launched along with an 8bit-inspired design system, visual identity, and custom typeface. Giving it a unique, and most importantly, fresh, platform-relevant look and feel.
Tipo di Media Interattivo
Lunghezza
Chief Creative Officer
Creative Director
Creative Director
Art Director
Associate Art Director
Associate Copywriter
Associate Designer
Motion Graphics
President
Strategic Business Lead
Business Director
Business Manager
Chief Strategy Officer
Associate Copywriter
Strategy Director
Strategist
Strategy Director
Strategist
Strategist
Senior Integrated Producer
Senior Integrated Producer
Agency Producer
MOTION DESIGN

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