Ghent University - "Dare to Think"

mortierbrigade

mortierbrigade Brussels, Belgio

5251

Titolo	Dare to Think
Agenzia	mortierbrigade
Campagna	Dare to Think
Cliente	Ghent University
Marca	Ghent University
Data di Prima Diffusione/Publicazione	2018 / 3
Settore	Enti/Istituzioni/Organizzazioni no-profit
Slogan	Dare to Think
Trama	A number of professors of Ghent University presented lectures based on dubious – and often false – statements. Why? To test the critical mindset of the students. mortierbrigade wanted to find out how long it would take for the students to react and oppose the statements made by their professors. This experiment, intended to encourage students to respond and have a critical mindset, aims to reinforce the philosophy of UGent. DARE TO THINK means daring to think ‘critically’, something that adds great value in a society that thrives on fake news.
Tipo di Media	Ricerche e Altro
Lunghezza	121 seconds
Advertising Manager	Isabel Paeme
Advertising Manager	Laurens Beke
Creative Director	Jens Mortier
Creative Director	Joost Berends
Creative Director	Philippe de Ceuster
Art Director	Laurie Lacourt
Copywriter	Catherine Hermans
Head of Production	Charlotte Coddens
Strategist	Vincent D'Halluin
Production Company Producer	Olivia Naudts
Casa di Produzione	Caviar
Director	Tom Willems
Production Company Producer	Shana Duprez