Axe - "The Natural Look"

BBH

BBH London, Regno Unito

10931

Titolo	The Natural Look
Agenzia	BBH
Campagna	Hair Tutorials
Cliente	Unilever
Marca	Axe
Data di Prima Diffusione/Publicazione	2013 / 9
Settore	Prodotti per i capelli
Trama	The Hair Tutorials aim to educate guys who think hair tutorials are just for girls. The four comedic films demonstrate how to achieve the messy, spiked, clean and natural look - in typical AXE style, of course.
Filosofia	The creative idea, ‘First Impressions Count’, highlighted the importance of well styled hair when meeting that special someone for the first time. After encouraging guys to buy the hair styling range, AXE is now launching a campaign to help guys get the best results from the products.
Problema	Get guys to choose, use and buy Axe hair products and help them to get the best results
Tipo di Media	Televisione
Lunghezza	86 seconds
Market	Francia
Sound	Factory Studios
Advertising Manager	Dean Aragon
Executive Creative Director	David Kolbusz
Strategy Director	Jonathan Bottomley
Strategic Business Lead	Ngaio Pardon
Director	Nick Jasenovic
Producer	Neil Cray
Creative Team	Harry Orton
Creative Team	Robin Warman
Creative Team	Mark Lewis
Creative Team	Matt Fitch
Creative Director	Gary McCreadie
Creative Director	Wesley Hawes
Agency Producer	Glenn Paton
Account Director	Heather Cuss
Account Director	Roxane Gergaud
Account Manager	Cressida Holmes-Smith
Casa di Produzione	Caviar
Executive Producer	Anna Smith
Direttore della fotografia	Ben Todd
Post Produzione	Framestore
Editor	Sam Jones
Editing Company	Cut and Run LA