Brooks Running - "Rule40"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Stati Uniti

7739

Titolo	Rule40
Agenzia	Leo Burnett Chicago
Campagna	Rule40
Cliente	Brooks Running
Marca	Brooks Running
Data di Prima Diffusione/Publicazione	2016 / 6
Settore	Calzature sportive
Trama	Rule 40 prohibits Olympic athletes (many who live below the poverty line) from promoting their sponsors, wearing their logos or even mentioning them during the Games – making those sponsorships nearly worthless. With Brooks Running, we launched an insurgent, unbranded campaign to allow all athletes and fans to protest the rule. At rule40.com, we launched generic, violation-free sportswear. Daily generic posts adhered to Rule40’s supposed “ownership” of words like “Rio,” “Gold,” or “Games” in a tongue-and-cheek manner, as did up-the-minute generic Olympic recaps during the Games themselves.
Tipo di Media	Case Study
Lunghezza	146 seconds
Casa di Produzione	Deluxe’s Beast
Art Director	Chris von Ende
Copywriter	Mike Ward
Copywriter	Meredith Haan
Chief Creative Officer	Mark Tutssel
Chief Creative Officer	Britt Nolan
Creative Director	Chris von Ende
Creative Director	Mike Ward
Designer	Alexis Alvarez
Producer	Lauren Roth
Agency Producer	Michael Petrucelly
Agency Producer	Tim Allan
Editor	Mark Sheridan
Executive Creative Director	Jon Wyville
Executive Creative Director	Dave Loew
Music & Sound Design	Marco Morales
Photographer	David Emmite