Beagle Street Life Insurance - "Reborn"

The Corner

The Corner London, Regno Unito

10292

Marca: Beagle Street Life Insurance
Paese: Regno Unito

Cliente: Beagle Street

Titolo	Reborn
Agenzia	The Corner
Campagna	Reborn
Cliente	Beagle Street
Marca	Beagle Street Life Insurance
Data di Prima Diffusione/Publicazione	2014 / 10
Settore	Assicurazioni
Filosofia	The Corner, London has created the ‘Life Insurance. Reborn’ campaign for this new brand positioning. To incorporate Beagle Street’s new simple, friendly and affordable insurance The Corner London has created 30s TVC, digital advertising, new brand logo, visual language and website designs for the new brand positioning. The campaign is set to educate younger generations as The Corner’s research finds that less than 50% of people in the UK have life insurance cover, and 96% of those that do have cover do not understand exactly what they are covered for. From researching the right plan through to understanding the contract, it can be confusing and complicated for the first-time user.
Problema	Beagle Street exists to make life insurance more accessible for people who want cover, but find traditional companies confusing, intimidating and expensive.
Tipo di Media	Televisione
Lunghezza	30 seconds
Advertising Manager	Matthew Gledhill
Creative Director	Tom Ewart
Copywriter	Robert Amstell
Art Director	Matthew Lancod
Account Planner	Neil Hourston
Account Planner	Ollie Gilmore
Business Director	Fleur Andrews
Account Director	Tenzin Pooch
Agency Producer	Daisy Mellors
Media Agency	MEC
Casa di Produzione	Colonel Blimp
Director	David Wilson
Production Company Producer	Sam Levene
Editor	Max Windows
Editor	Stitch
Post Produzione	Fi Kilroe
Post Produzione	Finish
Advertising Manager	Matthew Gledhill
Business Director	Fleur Andrews
Account Director	Tenzin Pooch
Audio Post Production	Sam Ashwell
Audio Post Production	750MPH