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Christophe Lichtenstein
Christophe Lichtenstein
President & Co-founder at Romance, Paris
Saint Denis, Francia
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TitoloNon (45s)
Agenzia
Campagna Non
Cliente Santé Publique France
Marca Santé Publique France
Data di Prima Diffusione/Publicazione 2022 / 9
Settore Pubblica sicurezza, salute, igiene
Trama Santé publique France lance une campagne de soutien aux parents. Le film montre avec amour, humour et justesse, la résistance dont les parents font preuve face aux « non » à répétition de leurs ados. Un film qui a pour but de rappeler à tous les parents qu’ils ne sont pas seuls, et qu’ils ne doivent pas se décourager devant cette farandole de soupirs, de moues, de grognements et de « non », parce que les encouragements finissent toujours par payer.
Filosofia Santé publique France aide les parents à encourager leurs ados à bouger plus au quotidien.
Problema Aujourd’hui, 67% des garçons et 80% des filles entre 11 et 14 ans n’atteignent pas les recommandations en termes d’activité physique et de sédentarité.
Tipo di Media Televisione e Cinema
Lunghezza
Casa di Produzione
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Chief Executive Officer (CEO)
Executive Creative Director
Creative Director
Copywriter
Art Director
Agency TV Producer
Assistant Agency Producer
Managing Partner
Account Director
Strategy Director
Strategic Planner
Director
Production Company Producer
Head of Production
Cameraman
Wardrobe / Stylist
Production Designer
Sound Production
Sound Producer
Sound Producer

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