Carlsberg - "Old Lions (180s)"

Saatchi & Saatchi

Saatchi & Saatchi London, Regno Unito

15893

Titolo	Old Lions (180s)
Agenzia	Saatchi & Saatchi
Campagna	The world according to Carlsberg - Carlsberg
Cliente	Carlsberg Group
Marca	Carlsberg
Data di Prima Diffusione/Publicazione	2006 / 5
Settore	Birre
Filosofia	IDEA - The World...according to Carlsberg.
Problema	OBJECTIVE - To convert a brand that is held in every lager drinkers repertoire into one that enjoys their loyalty. ISUUE - Carlsberg is only one of a wide range of lagers indistinguishable in terms of product in a market in which it is outspent and out distributed. INSIGHT Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands that see the world their way.
Tipo di Media	Televisione e Cinema
Lunghezza	180 seconds
Market	Regno Unito
Casa di Produzione	Gorgeous Enterprises
Copywriter	Dave Henderson
Art Director	Dave Henderson
Agency Producer	Manuela Franzini
Producer	Rupert Smythe
Director	Chris Palmer
Creative Director	Kate Stanners
Art Director	Richard Denney
Copywriter	Richard Denney
Account Manager	Laetitia Rennie
Editor	Paul Watts
Cinematografia	Ian Foster
Actor / Celebrity	Bobby Robson
Actor / Celebrity	Peter Shilton
Actor / Celebrity	Des Walker
Actor / Celebrity	Terry Butcher
Actor / Celebrity	Jack Charlton
Actor / Celebrity	Stuart Pearce
Actor / Celebrity	Peter Reid
Actor / Celebrity	Bryan Robson
Actor / Celebrity	Alan Ball
Actor / Celebrity	Chris Waddle
Actor / Celebrity	Bobby Charlton
Actor / Celebrity	Peter Beardsley