Katrien Bottez
Executive Creative Director at FAMOUS
Antwerp, Belgio
TitoloLittle Girls Hijack Age Warning During Prime Time
Agenzia
Campagna Little Girls Hijack Age Warning During Prime Time
Cliente PLAN
Marca PLAN Belgium
Data di Prima Diffusione/Publicazione 2014 / 10
Settore Fondazioni caritatevoli, Volontariato
Trama By hijacking age warnings before 12+ movie trailers, Plan Belgium confronts the general public with the practice of child marriage. In these touching movies, 3 separate girls tell an emotional story and paint a true picture about this horrible tradition.
Problema Every minute 27 girls are forced into marriage. That's 2 every second. Child marriage is a global problem. The practice violates girls' human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that's exactly what you're helping to achieve. 
Tipo di Media Televisione e Cinema
Lunghezza
Copywriter
Art Director
Creative Director
Creative Director
Account Manager
Account Director
Strategic Planner
Strategic Planner
Media Planner
Agency Producer
Agency Producer
Casa di Produzione
Director
Direttore della fotografia
Executive Producer
Production Assistant

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