Kirsten Flanik
CEO, BBDO New York at BBDO Worldwide, Inc.
New York, Stati Uniti
TitoloA 36 Hour Live Stream to Celebrate a 30 Second Live Commercial (68s)
Agenzia
Campagna Snickers Live Ads
Cliente Mars, Inc.
Marca Snickers
PostedNovembre 2017
Settore Cioccolata, Barrette, chewing-gum
Trama “There is a fine line between brilliance and stupidity” — and Snickers danced on it for 36 hours to generate buzz around its Super Bowl ad. The brand made history with the first 36-hour live stream with uncut and original content — ranging from appearances by big name stars such as Betty White and Adam Driver, to more obscure forms of entertainment (a cowboy counting the number of beans in a can of beans). So what kept the live stream on the right side of the line? Making users part of the show.

The first 36-hour live stream in history featured uncut and original content — with big moments featuring celebrities such as Betty White and Adam Driver, and, umm, lesser moments showing a  cowboy counting the number of beans in a can. So what kept the live stream on the right side of the line? Making users part of the show…and maybe targeting a generation that will watch just about anything.
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