Titolo | A 36 Hour Live Stream to Celebrate a 30 Second Live Commercial (68s) |
Agenzia | BBDO New York |
Campagna | Snickers Live Ads |
Cliente | Mars, Inc. |
Marca | Snickers |
Posted | Novembre 2017 |
Settore | Cioccolata, Barrette, chewing-gum |
Trama | “There is a fine line between brilliance and stupidity” — and Snickers danced on it for 36 hours to generate buzz around its Super Bowl ad. The brand made history with the first 36-hour live stream with uncut and original content — ranging from appearances by big name stars such as Betty White and Adam Driver, to more obscure forms of entertainment (a cowboy counting the number of beans in a can of beans). So what kept the live stream on the right side of the line? Making users part of the show. The first 36-hour live stream in history featured uncut and original content — with big moments featuring celebrities such as Betty White and Adam Driver, and, umm, lesser moments showing a cowboy counting the number of beans in a can. So what kept the live stream on the right side of the line? Making users part of the show…and maybe targeting a generation that will watch just about anything. |
Tipo di Media | Interattivo |
Casa di Produzione | O Positive |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Executive Creative Director | Peter Kain |
Executive Creative Director | Gianfranco Arena |
Creative Director | Scott Mahoney |
Copywriter | Scott Mahoney |
Creative Director | Dan Oliva |
Art Director | Dan Oliva |
Copywriter | Rich Douek |
Copywriter | Chris Cannon |
Copywriter | Ricky Johanet |
Art Director | Brian Pinkley |
Agency Producer | David Rolfe |
Agency Producer | Amy Wertheimer |
Agency Producer | Melissa Chester |
Agency Producer | Joe Croson |
Agency Producer | Andrew Nam |
Agency Producer | Chul Osborne |
Account Manager | Kirsten Flanik |
Account Manager | Susannah Keller |
Account Manager | Lisa Piliguian |
Account Manager | Tani Corbacho |
Account Manager | Blake Maraoui |
Account Manager | Danee Fields |
Account Planner | Annemarie Norris |
Account Planner | Sean Stogner |
Director | Jonathan Klein |
Production Company Producer | Ralph Laucella |
Production Company Producer | Marc Grill |
Head of Production | Devon Clark |