Guvna B - "Take (90 sec)"

Grey London

Grey London London, Regno Unito

7078

Questo spot fa parte della collezione ACT Responsible

Marca: Guvna B
Paese: Regno Unito

Cliente: Police Now

Titolo	Take (90 sec)
Agenzia	Grey London
Campagna	Take:90
Cliente	Police Now
Marca	Guvna B
Data di Prima Diffusione/Publicazione	2018 / 8
Settore	Enti/Istituzioni/Organizzazioni no-profit
Filosofia	Award-winning contemporary gospel rap artist Guvna B has teamed up with Grey London for the second phase of the Take:90 campaign to challenge acts of aggression. Launched in August, Take:90 aims to help reduce acts of aggression and impulsive violence caused by anger in everyday situations. Research shows that it takes just 90 seconds for the neurotransmitters that cause anger to flush out of our systems. MOBO award-winning Guvna B has written a 90-second piece especially for the campaign, which is being released on social channels to help continue to spread the message that 90 seconds is all it takes for anger to pass. The spoken word piece is part of a wider content offering supporting the campaign which includes films, meditation, long copy ads and ‘angrymojis’ for social media. The aim is to make ‘take 90’ part of mainstream vocabulary, just as the term designated driver has helped to prevent drink driving. For more information on all of the Take:90 content, visit www.take90.co.uk Almost 90 organisations have already backed the initiative, including CALM, London First, the National Literacy Trust, the British Transport Police, Westfield, Facebook, Next, VICE, Mulberry Schools Trust, CBI and UniLad who’ve previewed Guvna B’s video. Take:90 was developed for the charity Police Now by a WPP coalition including Grey London, Burson Cohn and Wolfe, Hill+Knowlton, Group M and PSB Research.
Tipo di Media	Social Media
Lunghezza	118 seconds
Creative	Jesse Little
Creative	Terry O’Neill
Director	Coral Brown
Creative Director	Joe De Souza
Creative Director	Joseph Ernst
Executive Producer	Callum Johnston
Producer	Karan Chhatwal
Producer	Cherish de Tagle
Planner	Rachel Holden
Account Team	Edlar Chen
Production Company	Townhouse Productions
Direttore della fotografia	Beatriz Sastre
Editor	Michele Difrancesco
Executive Producer	Olivia Chalk
Chief Creative Officer	Vicki Maguire
Post Produzione	GPS
Soundtrack Composer	Guvna B
Audio Post Production	Townhouse Productions
Assistant Camera	Daniel West
Production Assistant	Dillion Palmer
Editor	Difran
Colourist	Ben Rogers
Colourist	Gramercy Park Studios
Audio	Lian Conwell
Special Thanks	Tim Astley