| Titolo | A New Warrior (Film) |
| Agenzia | DDB Paris |
| Campagna | The New Rainbow Warrior |
| Cliente | Greenpeace |
| Marca | Greenpeace |
| Data di Prima Diffusione/Publicazione | 2011 / 1 |
| Settore | Environmental & Ecological Issues |
| Slogan | The Earth Needs a New Warrior: It Needs You |
| Filosofia | <!--[if gte mso 9]><xml> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> Greenpeace International launched a website created by DDB Paris, where friends, supporters and those on the look-out for an original gift that says "lets save the planet together" can purchase a piece of the new Rainbow Warrior. A unique 3d design allows visitors to explore all areas of the ship. There are thousands of items for sale - everything from shower heads to scuba gear, knives and forks to zodiac boats. Shoppers will be rewarded with a certificate of purchase and can have their name added to a dedication wall on the real Rainbow Warrior, currently in construction in Germany. The site also includes the architectural plans for the boat and allows visitors to follow construction live via a webcam installed at the shipyard. |
| Tipo di Media | Case Study |
| Più informazioni | anewwarrior.greenpeace.org |
| Creative Director | Alexander Kalchev |
| Copywriter | Olivier Lefebvre |
| Art Director | Benjamin Marchal |
| Account Supervisor | Xavier Mendiola |
| Account Supervisor | Paul Ducré |
More Work
SEE ALLPlus qu’un travail, une équipe 7
- MARCA:
- McDonald's
- AGENZIA:
- TBWA\PARIS
Plus qu’un travail, une équipe 6
- MARCA:
- McDonald's
- AGENZIA:
- TBWA\PARIS
Plus qu’un travail, une équipe 5
- MARCA:
- McDonald's
- AGENZIA:
- TBWA\PARIS
Plus qu’un travail, une équipe 4
- MARCA:
- McDonald's
- AGENZIA:
- TBWA\PARIS
Plus qu’un travail, une équipe 3
- MARCA:
- McDonald's
- AGENZIA:
- TBWA\PARIS
Plus qu’un travail, une équipe 2
- MARCA:
- McDonald's
- AGENZIA:
- TBWA\PARIS
Plus qu’un travail, une équipe 1
- MARCA:
- McDonald's
- AGENZIA:
- TBWA\PARIS
Plus qu’un travail, une équipe
- MARCA:
- McDonald's
- AGENZIA:
- TBWA\PARIS
The Heirs
- MARCA:
- Fondation Abbé Pierre
- AGENZIA:
- FRED & FARID Paris