Olivier Lefebvre
CEO & Partner at FF Paris
Paris, Francia
TitoloRainbow Warrior
Agenzia
Campagna The New Rainbow Warrior
Cliente Greenpeace
Marca Greenpeace
Data di Prima Diffusione/Publicazione 2011 / 1
Settore Environmental & Ecological Issues
Slogan The Earth Needs a New Warrior: It Needs You
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Greenpeace International launched a website created by DDB Paris, where friends, supporters and those on the look-out for an original gift that says "lets save the planet together" can purchase a piece of the new Rainbow Warrior. A unique 3d design allows visitors to explore all areas of the ship. There are thousands of items for sale - everything from shower heads to scuba gear, knives and forks to zodiac boats. Shoppers will be rewarded with a certificate of purchase and can have their name added to a dedication wall on the real Rainbow Warrior, currently in construction in Germany. The site also includes the architectural plans for the boat and allows visitors to follow construction live via a webcam installed at the shipyard.
Tipo di Media Sito Internet
Più informazioni anewwarrior.greenpeace.org
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