| Titolo | Wonderful Weather Alerts |
| Brief | In springtime, allergy sufferers hide inside from the beautiful blooming trees and flowers. But with Claritin, they don’t need to. The allergy medicine brand created the first ever weather alerts designed to drive people (especially allergy sufferers) to go outside. The alerts targeted the top 10 allergy cities with a live weather map, live weather graphic overlay, an emergency alert voiceover and videos of local parks. The alerts were triggered by ideal weather conditions ౼ including sunshine and temperatures over 68° F ౼ and sent to individuals huddled indoors on desktop computers.
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| Agenzia |
Energy BBDO
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| Campagna |
Wonderful Weather Alerts
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| Cliente |
Bayer
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| Marca |
Bayer Allergy medicine
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| Posted | Novembre 2019 |
| Settore | Farmaceutici/Sanitari
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| Trama | In springtime, allergy sufferers hide inside from the beautiful blooming trees and flowers. So Claritin created the first ever weather alerts designed to drive people (especially allergy sufferers) sitting on their desktops inside to go outside just as the Spring weather hit. We served 285,000 dynamic weather alerts in real time, created from five elements composited dynamically – a live weather map, live weather graphic overlay, an emergency-alert voiceover, and videos of a local blooming park. By targeting the top 10 allergy cities, these alerts were triggered by ideal weather conditions including a sunny forecast and temperatures over 68℉. In addition, we leveraged a weather-triggered buy with Pandora to track users from desktop to mobile, furthering our mission of getting people outside. |
| Problema | Non-drowsy Claritin provides relief from symptoms caused by over 200 outdoor and indoor allergens. |
| Tipo di Media |
Interattivo
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| Chief Creative Officer |
Andrés Ordóñez
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| Executive Creative Director |
Susan Treacy
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| Creative Director |
Jonathan Linder
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| Creative Director |
Jeff Cenna
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| Copywriter |
Andrew Ciaccio
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| Lead Designer |
Hung Vinh
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| Head of Integrated Production |
John Pratt
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| Executive Producer |
Jeff Drooger
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| Senior Integrated Producer |
Danielle Kennan
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| Music Director |
Daniel Kuypers
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| Associate Music Producer |
Nick Maker
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| Director of Client Services |
Katie Clow
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| Senior Account Director |
Erin Welsh
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| Account Director |
Lauren Randall
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| Senior Account Executive |
Lindsay Deeley
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| Project Manager |
Alex Costigan
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| Integrated Strategist |
Valerie Rose
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| Senior Strategist |
Emily Vertrees
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| Executive Producer |
Mitch Monzon
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| Post-production Producer |
Jenny McDonald
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| Editor |
Casey Cobler
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| Sound Designer |
Sarah Krohn
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| Media Agency |
Mediacom
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