Sam McGarry
Executive Producer at Arts & Sciences
London, Regno Unito
TitoloSaboteur
Agenzia
Campagna Saboteur
Cliente MS Society of Australia
Marca MS Australia
PostedGiugno 2007
Prodotto Multiple Sclerosis
Settore Fondazioni caritatevoli, Volontariato
Slogan Your body becomes your worst enemy.
Trama In the ad we see a woman break into a home and rig up a series of malicious traps. Thumb tacks are hidden in the carpet, keyboard keys are switched around, a tripwire is set at the top of the stairs and so on. It's not until the conclusion that we discover why.
Filosofia We wanted to give people some understanding of the insidious and unpredictable nature of the disease. The solution was to demonstrate that when you have MS, your body becomes your worst enemy.
Problema Most people don’t know how Multiple Sclerosis affects sufferers. It can cause anything from disorientation, to loss of balance and co-ordination, blackouts, blurred vision, pins and needles, hot/cold sensory confusion, paralysis and more.
Tipo di Media Televisione e Cinema
Lunghezza
Art Director
Account Director
Sound Design Company
Copywriter
Creative Director
Agency Producer
Editor
Account Director
Director
Producer

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