Red Cross - "Clothing Transition"

Artplan

Artplan Rio de Janeiro, Brasile

3625

Titolo	Clothing Transition
Agenzia	Artplan
Campagna	Clothing Transition
Cliente	Red Cross
Marca	Red Cross
Data di Prima Diffusione/Publicazione	2018
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	Every year, over a thousand people go through a gender transition in Brazil. During this process, many of them tend do identify themselves differently and reconsider the way they dress. Although it may be first perceived as a detail, this style change helps them finding their true personalities. The problem is: in a country where 90% of transgender people are forced into prostitution due to no job opportunities, buying new clothes is privilege. But what if the ones who already overcame the transitioning could donate their older clothes to the ones who are facing it right now? That’s how “Clothing Transition“ was born: the first donation campaign to raise clothes to trans people and also the first one to put them in the center of the discussion.
Tipo di Media	Televisione e Cinema
Lunghezza	131 seconds
Art Director	Igor Hermes
Art Director	João Santos
Creative Director	Ricardinho Weitsman
Creative Director	Alessandra Sadock
Creative Director	Gustavo Tirre
Copywriter	Philippe Lacerda
Copywriter	Guilherme Machado
Motion	Luiz Silvestre