Sergio Gordilho
Co-President/Chief Creative Officer at Africa
São Paulo, Brasile
TitoloForbidden Number
Agenzia
Campagna Forbidden Number
Cliente AB Inbev
Marca Ab InBev
Data di Prima Diffusione/Publicazione 2019
Settore Birre
Filosofia In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia. In doing so it provoked Brazil’s biggest clubs into taking unprecedented action: having their best players wear number 24 jerseys. The results were surprising. The players from more than 20 clubs entered the field wearing the shirt number 24.

Tipo di Media Relazioni Pubbliche
Lunghezza
Client Services
Client Services
Client Services
Client Services
Client Services
Casa di Produzione
Casa di Produzione
Agency Producer
Agency Producer
Agency Producer
Director
Sound Production
Chief Creative Officer
Executive Creative Director
Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Art Director
Art Director
Digital Creative
Digital Creative
Digital Creative
Project Director
Project Manager
Project Manager
Project Producer
Project Producer
Content and Art
Director of Corporate Social Responsibility
PR
PR
PR
PR
PR

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