Daniel Perez
Creative Director at SAATCHI & SAATCHI.
Boulogne Billancourt, Francia
TitoloTHE GPS QUALITY LABEL
Agenzia
Campagna THE GPS QUALITY LABEL
Cliente Auchan
Marca Auchan
Data di Prima Diffusione/Publicazione 2019 / 6
Settore Grande Distribuzione alimentare
Filosofia Over the past few years, Europe has been hit by a series of food scandals. Today French consumers don’t know where their food comes from. And that’s the point of this campaign: Where does our food really come from and under which circumstances has it been produced? In response, Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign.

Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, using the Google Street View technology. This way, people can check the production quality and the origins of their food themselves.
Tipo di Media Interattivo
Lunghezza
Global Chief Creative Officer
Chief Creative Officer
Art Director
Art Director
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