Cash Converters - "The Childbirth"

Serviceplan Group France

Serviceplan Group France Paris, Francia

8403

Titolo	The Childbirth
Titolo (Lingua Originale)	La naissance
Agenzia	Serviceplan Group France
Campagna	The Smooth Talkers
Cliente	Cash Converters
Marca	Cash Converters
Data di Prima Diffusione/Publicazione	2018 / 4
Settore	Negozi al dettaglio di prossimita'
Slogan	Sell quickly, buy better
Slogan (Lingua Originale)	Vendez-vite. Achetez-mieux
Trama	The ‘Childbirth’ spot features a tongue in cheek scenario which arose from the statistic that food mixers are ranked in the top five most popular second-hand goods sold in the Cash Converters stores.
Problema	The campaign "The Smooth Talkers" uses the register of the absurd to address theapprehension some people associate with selling goods on the second-hand market, byplaying on the ambiguity between the market value and emotional value of objects.
Tipo di Media	Televisione
Lunghezza	34 seconds
Creative Director	Daniel Perez
Media Agency	Mediaplus France
Chief Creative Supervisor	Dimitri Guerassimov
Chief Creative Supervisor	Fabien Teichner
Chief Creative Officer	Hervé Poupon
Director	Daniel Perez
Account Executive	Stéphane Perrot
Account Executive	Juliette Polaillon
Account Executive	Julie Raynaud
Account Manager	Bruno Bee
Account Manager	Ronan Pensec
Account Manager	Naolie Boudouka
Art Director	Astrid Pinon
Copywriter	Benjamin Coché
Copywriter	Chloe Rosiaux