The Fitzrovia Partnership - "Richard"

Stack

Stack London, Regno Unito

2793

Titolo	Richard
Agenzia	Stack
Campagna	Look Both Ways
Cliente	The Fitzrovia Partnership
Marca	The Fitzrovia Partnership
Posted	Novembre 2019
Settore	Istituzioni Governative e altre autorita'
Slogan	Tottenham Court Road is now two-way
Trama	Tottenham Court Road turned from being a one-way street into a two-way road. Not long after, the accidents started to happen. Pedestrians who had been long used to a one-way system were forgetting to look both ways. And they were getting caught out. Since the shift, numerous accidents have taken place – some resulting in life-changing injuries. Which is why Stack, based at 90 Tottenham Court Road, decided to do something about it. We created a new campaign called ‘Look Both Ways’, which launches this week though outdoor, social and experiential channels. The campaign is a true community initiative. The work features people who work in businesses all along the famous street – from the pub landlords to shop staff, coffee shop baristas to personal trainers. Each eye-catching image shows the ambassadors simultaneously looking both ways across the street.
Tipo di Media	Esterna
Executive Creative Director	Iain Hunter
Creative Director	Dan Smith
Creative Director	Stephen Plaster
Agency Producer	Robin Murray
Account Manager	Rachel Furness
Account Planner	Nicola Nimmo
Account Planner	James Champ
Media Agency	The Gate
Media Planner	Muna Hussen
Director Brand Strategy & Advertising	JC Decaux