The Guardian - "Megaglove (15 sec)"

BBH

BBH London, Regno Unito

13168

Marca: The Guardian
Paese: Regno Unito

Cliente: Guardian Media Group

Titolo	Megaglove (15 sec)
Agenzia	BBH
Campagna	Own the Week-End 2
Cliente	Guardian Media Group
Marca	The Guardian
Data di Prima Diffusione/Publicazione	2013 / 9
Settore	Giornali, Libri, Periodici
Filosofia	Building on the success of January’s campaign, the new work retains the overarching satirical premise that the Saturday Guardian and The Observer produce such exciting, varied and rich editorial content that the newspapers effectively ‘own the weekend’. The two humorous 30-second films, ‘MegaGlove’ and ‘Paella’, will promote separate weekend supplements - the Guardian’s existing ‘Cook’ supplement and the brand new ‘Observer Tech Monthly’, which launches on Sunday 15 September and brings together news and developments from the world of science and technology. David Kolbusz, Deputy Executive Creative Director at BBH London, commented: “If our initial campaign was designed to inform the public that the Guardian and the Observer own their weekend, this follow up dramatises the repercussions of resistance. When you try to own your own weekend, things can turn out very badly. Frankly, I feel sorry for anyone who doesn't buy their papers."
Problema	In January the Guardian launched a new, tongue-in-cheek campaign to champion its weekend newspapers. It marked a bold new direction for the Guardian’s January marketing approach which had, in previous years, focused primarily on promotional giveaways
Tipo di Media	Televisione
Lunghezza	15 seconds
Market	Regno Unito
Editing Company	Final Cut
Sound	Factory Studios
Casa di Produzione	Biscuit Filmworks UK
Director	Jeff Low
Producer	Kwok Yau
Executive Producer	Orlando Wood
Direttore della fotografia	Ed Wild
Post Produzione	The Mill
Editor	Ed Cheesman
Sound	Sam Robson
Advertising Manager	Richard Furness
Advertising Manager	Toby Hollis
Advertising Manager	Charlotte Emmerson
Executive Creative Director	David Kolbusz
Creative Team	Gary McCreadie
Creative Team	Wesley Hawes
Creative Team	Matt Fitch
Creative Team	Mark Lewis
Agency Producer	Chris Watling
Strategic Business Lead	Ngaio Pardon
Strategy Director	Agathe Guerrier
Strategist	Alana King
Account Director	Jon Barnes
Account Manager	Fiona Buddery
Account Manager	Jonny Price