Jared® Jewelers - "Bridal"

McKinney

McKinney New York, Stati Uniti

6642

Marca: Jared® Jewelers
Paese: Stati Uniti

Cliente: Jared® Jewelers

Titolo	Bridal
Agenzia	McKinney
Campagna	Dare To Be Devoted
Cliente	Jared® Jewelers
Marca	Jared® Jewelers
Data di Prima Diffusione/Publicazione	2018 / 11
Settore	Gioielli
Filosofia	Jared® Jewelers embraces change with a bold campaign via agency McKinney that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” Diverse representation is essential part of the campaign, which was edited by Cut+Run’s Sean Fazende and Directed by Golden Heart Films’ Ryan Booth. The spots depict moments where couples are ‘daring to be devoted’ in ways that depart from what might be considered traditional. Roles reversed, reimagined, and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal. The fully integrated campaign is the first by creative agency McKinney for Jared since their partnership began earlier this year. You can view "Bridal" here: https://wdrv.it/7d9f404be
Tipo di Media	Televisione
Lunghezza	33 seconds
VP, Marketing	Alan Gravely
Executive Director of Print and Advertising	Chris Dralle
Director, Client Services	Shelly Morton
Chief Creative Officer	Jonathan Cude
Group Creative Director	Jenny Nicholson
Group Creative Director	Will Dean
Art Director	Kathryn Moffitt
Group Account Director	Gretchen Walsh
Account Director	Lindsley Laham
Account Supervisor	Melanie Wallace
EVP, Director Content	Regina Brizzolara
SVP, Executive Producer	Josh Eggleston
Print producer	Carolyn Petty
Casa di Produzione	Golden Heart Films
Global President of Commercials & Branded	Davud Karbassioun
Executive Producer	Hillary Rogers
Director	Ryan Booth
Producer	Jennifer Haberstock
Director Of Photography	Natalie Kingston
Editorial	Cut+Run
Editor	Sean Fazende
Producer	Marcia Wigley
Managing Director	Lauren Hertzberg
Post FX	MPC
Executive Producer	Mathew Loranger
Producer	Anna Kravtsov