| Titolo | Quit Job |
| Agenzia | David&Goliath |
| Campagna | Discover the New Kia |
| Cliente | Kia Motors |
| Marca | Kia Optima |
| Data di Prima Diffusione/Publicazione | 2015 / 9 |
| Settore | Auto Nuove |
| Trama | Kia’s new integrated campaign positions the Optima as aspirational to customers through the concept of “discovery.” Broadcast, outdoor and digital elements combine to reach right and left-brain individuals who strive for a richer life, measured in terms of experiences, not money. Yes, a trusted vehicle is foundational, but because these consumers have an eye for design and an impulse for performance, their ideal sedan goes way beyond reliability. Two :30 TV spots bring the tagline “Discover the New Kia” to life by featuring the charmingly humorous adventures of new Optima owners as they discover the joys of this sporty sedan. In "Quit Job", which launched this week, we meet a man who’s upset with his son’s decision to upend his life and embark on a seemingly impulsive and irresponsible cross-country jaunt for the experience of a lifetime. A surprising twist ensues. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | Imperial Woodpecker |
| Sound Design Company | Human |
| Chairman | David Angelo |
| Chief Creative Officer | Colin Jeffery |
| Creative Director | Robert Prins |
| Creative Director | Erik Moe |
| Associate Creative Director | David Sullivan |
| Copywriter | David Sullivan |
| Associate Creative Director | Richard Fischer |
| Art Director | Richard Fischer |
| Copywriter | Nicole Lague |
| Art Director | Tracey Chan |
| Broadcast Producer | Paul Albanese |
| Broadcast Producer | Carrie Lighthall |
| Broadcast Producer | Helen Erb |
| President | Brian Dunbar |
| Managing Director | Jeff Moohr |
| Account Director | Gordon Gray |
| Account Supervisor | Emma Brier |
| Account Executive | Weina Cai |
| Managing Partner | Seema Miller |
| Account Planner | Ed Gibson |
| Business Affairs | Rodney Pizarro |
| Business Affairs | Camara Price |
| Project Manager | Nita Smith |
| Product Information Manager | Russ Wortman |
| Product Information Manager | Mark McNaul |
| Director | Simon McQuoid |
| Direttore della fotografia | Jo Willems |
| Executive Producer | Charlie Cocuzza |
| Production Company Producer | Anita Wetterstedt |
| Editing Company | Spinach Editorial |
| Editor | Brandon Porter |
| Assistant Editor | James Donahue |
| Managing Director | Adam Bright |
| Production Company Producer | Jonathan Carpio |
| Footage | The Mill |
| Executive Producer | Sue Troyan |
| Executive Creative Director | Phil Crowe |
| Producer | Will Lemmon |
| 2D Artist | Andy Dill |
| 3D Graphics | John Leonti |
| 2D Artist | Andy Dill |
| 2D Artist | Yukiko Ishiwata |
| 2D Artist | Chris Payne |
| Production Coordinator | Chris Lewis |
| Colorist | Adam Scott |
| Colorist | Thatcher Peterson |
| Colorist | Diane Valera |
| Color Producer | Ali Struck |
| Mix Company | Lime |
| Sound Engineer | Dave Wagg |
| Sound Engineer | Zac Fisher |
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