The Times of India - "The Idea of India"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, India

2400

Marca: The Times of India
Paese: India

Cliente: The Times of India

Titolo	The Idea of India
Agenzia	Wunderman Thompson South Asia
Campagna	#WhatMakesUsOne
Cliente	The Times of India
Marca	The Times of India
Data di Prima Diffusione/Publicazione	2023 / 1
Settore	Giornali, Libri, Periodici
Filosofia	The Times Of India presents an epic film to celebrate the invisible thread that binds us all as one in spite of our diverse differences. The ektara that binds a billion voices into one song. The Idea of India represented by the thread of light that embraces our differences and elevates our unity in diversity. The idea of the seamless thread that has held us all together as one nation over the 75 years of our Independence. Created by Wunderman Thompson India, the campaign is live across national news media, social media and various digital platforms. #WhatMakesUsOne campaign has a unique hashtag that invites every Indian to participate and celebrate the Idea of India in their own way. The thread of light travels across the country from Kashmir to Kanyakumari and Mumbai to Meghalaya at the speed of light, cinematically and metaphorically capturing a day in the life of India in split seconds through the medium of timelapse. Over a thousand forms of the same thread of light adorn Temples, Churches, Mosques, Gurudwaras, Monasteries, Monuments and Statues across India. Giant serial light forms highlight multiple religions and multiple regions, transforming the same thread of light through all our Gods, Angels, Leaders, Idols and Stars to illuminate our villages, towns and cities. Time travels with the same thread of light through trains, trucks, boats, rickshaws and seamless transitions from one location to another occasion at the speed of light. The Idea of India illuminated by the thread of light that binds all India as one family connecting the dots between our differences and uniting the collective soul of our country, blurring the boundaries between multiple religions, regions, cultures, languages, festivals and dissolving all our differences at the speed of light. The visual thread for this film is the festival of lights captured by hundreds of cinematographers and drone photographers and timelapse content creators throughout the festive season from Navaratri Lights in October to Diwali Lights in November, Christmas Lights in December to Sankranti Lights in January at multiple locations across the country. The musical thread of the invisible ektara elevates our ekta and binds the speeches of our inspiring leaders into one national narrative delivering the Timeline of India, through song and speech, powered by the voices of Mahatma Gandhi, Subash Chandra Bose, Jawaharlal Nehru, Sardar Patel, Indira Gandhi, AB Vajpayee and Narendra Modi. All the voices in our head that set fire to our imagination with the Idea of India. Because India is the melting pot of multiple cultures and multiple languages where people of all religions live together in harmony and the Times of India welcomes everyone in the world to come and grow with it, as one family. Vasudhaiva Kutumbhakam. The whole world is one family.
Tipo di Media	Interattivo
Lunghezza	90 seconds
Advertising Manager	Sivakumar Sundaram
Advertising Manager	Kaustuv Chatterjee
Advertising Manager	Debadyuti Karan
Advertising Manager	Badal Rag
Chief Creative Officer	Senthil Kumar
Chief Executive Officer (CEO)	Shamsuddin Jasani
Chief Strategy Officer	Pinaki Bhattacharya
SVP, Managing Partner	Joy Chauhan
Executive Creative Director	Siddharth Prasad
Executive Business Director	Bhavana Dogra
AVP & Client Services Director	Amrita Hazari
Films Head	Mandeep Singh
Music Director	Druv Ghanekar
Music Lyricist	Swanand Kirkire
Singer	Krishna Beuraa
Singer	Rishikesh Kamerkar
Singer	Darshan Menon
Sound Studio	Wah wah Music
Sound Engineer	Ishan Naik
Sound Engineer	Jash Mistry
Sound Engineer	PA Deepak
Voice Talent	Subash Chandra Bose
Voice Talent	Jawaharlal Nehru
Voice Talent	Sardar Patel
Voice Talent	Mahatma Gandhi
Voice Talent	Indira Gandhi
Voice Talent	AB Vajpayee
Voice Talent	Narendra Modi
Voice Talent	Rakesh Sharma
Casa di Produzione	Thinkpot Films
Director	Senthil Kumar
Executive Producer	Manoj Pillai
Executive Producer	Sunil Nair
Managing Director	Geetha Chalattil
Creative Producer	Krithika Manohar
Direttore della fotografia	Harshvir Singh Oberai
Associate Cinematographer	Arpit Bharde
Cinematografia	Spoorthi Gupta
Cinematografia	Chethan KMS
Cinematografia	Raj Mohan
Cinematografia	Mohit Gurjar
Cinematografia	Prasanta Kumar
Cinematografia	Danish Qazi
Cinematografia	Praksh Jain
Cinematografia	Ashish Tanwar
Offline Editor	Utsav Bhagat
Online Editior	Dev Nayak
Colorist	Navin Shetty
Post-production Producer	Mithun Jayaraj
Assistant Editor	Ankit Kadam
Assistant Editor	Said Ansari
Associate Online Editior	Parag Kakade
Post Produzione	Anil Wagle
Post Production Assistant	Nagesh Sanghi
Post Produzione	Picture Post Studios
Chief AD	Ayush Saini
Cameraman	R K Prathap
1st Assistant Cinematographer	Praveen Pothan
Focus Puller	Gagandeep Bawa
Gaffer	Rasool
Line Producer	Shiv Sharavan Arjun
Production Manager	Nandhini R
Production Manager	Henil Bhawnani
Assistant Production Manager	Rishi
Hair and Makeup	Theja
Costume	Tina Rosario
Grip	Venkatesh
Jimmy Jib Operator	Arun Dasan
Panther Operator	Kandeeban
Panther Operator	Babu