Tata Steel Pravesh - "#ChoiceOfTheNation"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, India

4066

Marca: Tata Steel Pravesh
Paese: India

Cliente: Tata Steel

Titolo	#ChoiceOfTheNation
Agenzia	Wunderman Thompson South Asia
Campagna	#ChoiceOfTheNation
Cliente	Tata Steel
Marca	Tata Steel Pravesh
Data di Prima Diffusione/Publicazione	2019 / 5
Settore	Utensili domestici, Mobili e giardinaggio
Filosofia	Elections are all about our right to choose. Tata Pravesh - a brand of steel doors & windows from Tata Steel - brings you Pehla Din, a film which celebrates #ChoiceOfTheNation. Running on digital media, the film is about new beginnings and opening the doors of our mind to progress. Pravesh products have steel inside which gives them unmatched strength. Firmly rooted in the product, the idea for the film is about how you can take on the world if you’ve steel inside. The film highlights inner strength which helps surmount every challenge - an inherent trait of Tata Pravesh that ensures it stands strong for years, no matter what the odds. Unlike wooden doors & windows which fail to stand the test of time. Through a narrative that revolves around an elected representative of the people getting ready for her first day in office, Pehla Din glorifies the triumph of inner strength. The film signs off with ‘Waqt unhi ka hota hai jo andar se mazboot hote hain’ - a tribute to the will of steel.
Tipo di Media	Web Film
Lunghezza	131 seconds
VP & Managing Partner	Vijay Jacob Parakkal
Chief Creative Officer	Senthil Kumar
ECD & VP	Arjun Mukherjee
Creative Director	Ananyo Banerjee
Creative Director	Partha Chowdhury
Digital Agency	HDS [Hungama Digital Services]
Assistant Manager - Client Servicing	Shaiphali Galhotra
Media Buying & Operations	Ninad V Deogharkar
Account Director	Nilanjan Sarkar
Production house	Little Lamb Films
Producer	Avishek Ghosh
Director	Devanshu Singh
DOP	Ravi Kiran
Music	Debarpito Saha