Volkswagen - "True VW"

AlmapBBDO

AlmapBBDO São Paulo, Brasile

Premi

12536

Marca: Volkswagen
Paese: Brasile

Cliente: Volkswagen

Titolo	True VW
Agenzia	AlmapBBDO
Campagna	True VW
Cliente	Volkswagen
Marca	Volkswagen
Data di Prima Diffusione/Publicazione	2019
Settore	Auto Nuove
Filosofia	We played with the medium itself. We turned the elements of the video-players into the road, the obstacles and even into the T-Cross (it was not a special intervention in the video-player, they were just videos that simulated that effect). During the launch of the new T-Cross, the client had already spent almost their entire budget doing the 60” TV ad. And there was little left for the tactical ads that would tell about the car features. So, we decided to create an ad that was closer to zero cost. It was even mentioned the creation of all-type videos combined with features pictures (between us: a dreadful thought). That’s why we created these short videos that use only motion graphics and sound design. - The graphics we created in the agency, therefore: no costs involved. - For the animation, we used the production company that has a monthly fee contract with the us and the client (they produce all banners and digital displays), so that had no extra cost for the client. - All we had to pay for, was the sound design that costed us R$10,000, roughly € 2,246.
Tipo di Media	Interattivo
Lunghezza	93 seconds
Marketing Director	Fábio Souza
Marketing Director	Gustavo Schmidt
Marketing Director	Helena Bonesio
Marketing Director	Leandro Ramiro
Media Team	Fabio Urbanas
Media Team	Lucas Gilardino
Media Team	Mariela Fernanda Barreira
Media Team	Mayby Santos
Media Team	Thiago Grassmann Gonçalves
Account Executive	Christiano Bock
Account Executive	Mariana Nanes
Account Executive	Samia Derbas
Chief Creative Officer	Luiz Sanches
Executive Creative Director	André Gola
Executive Creative Director	Pernil
Executive Creative Director	Bruno Prosperi
Executive Creative Director	Keka Morelle
Executive Creative Director	Marcelo Nogueira
Creative Team	Bruno Anibal
Creative Team	Francis Alan
Creative Team	Giba Mendes
Creative Team	Gustavo Tasselli
Agency Producer	Aline Afonso Silva
Agency Producer	Diego Villas Boas
Agency Producer	Rafael Miranda de Azevedo
Agency Producer	Vera Jacinto
Casa di Produzione	AMadre
Executive Producer	Fabio Galvão de Freitas
Producer	Fabricio Perrella
Animator - Animation	Iande Ribeiro
Sound Design Company	Punch Audio Sao Paulo
Sound Designer	Cristiano Pinheiro
Sound Designer	Mateus Polati
Sound Designer	Lili D. Aragoni
Sound Designer	Carol Oliveira
Sound Designer	Cristiane Oliveira
Sound Designer	Karina Coviello