Eric Schoeffler
ECD Europe / CCO Germany at Havas Europe
Düsseldorf, Germania
TitoloCheck it before it's removed - Naked Breasts on Facebook Against Breast Cancer
Agenzia
Campagna Check It Before It's Removed: Naked Breasts On Facebook Against Breast Cancer.
Cliente Pink Ribbon Inc.
Marca Pink Ribbon Germany
Data di Prima Diffusione/Publicazione 2016 / 6
Settore Pubblica sicurezza, salute, igiene
Trama Facebook and Instagram have a policy of removing pictures of women’s bare breasts. On International Women’s Day, Pink Ribbon Deutschland used this act of censorship to remind women to test regularly for breast cancer. It asked 17 women to post pictures of themselves with one breast bared. The shots were accompanied by the caption: “Check it before it’s removed.” Supporters rushed to share these images before they were censored. One by one, the breast were removed from social media – but by then, mainstream media had picked up on the story.
Tipo di Media Case Study
Lunghezza
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