BMO - "Weightless"

FCB Canada

FCB Canada Toronto, Canada

15335

Marca: BMO
Paese: Canada

Cliente: Bank of Montreal

Titolo	Weightless
Agenzia	FCB Canada
Campagna	Weightless
Cliente	Bank of Montreal
Marca	BMO
Data di Prima Diffusione/Publicazione	2017 / 3
Settore	Istituti di Credito
Trama	Elite wheelchair racer, actor and stuntman Josh Cassidy floats in a simulated zero-gravity chamber in BMO’s newest TV ad, which invites Canadians to wish it forward for a friend, family member or their community, at BMO200.com to help mark the bank’s 200th year. In Weightless, Cassidy portrays a man floating in zero gravity while his wife watches with joy. The ad cuts away to reveal that the man uses a wheelchair, and that his wife had used BMO200.com to wish he could fly.
Tipo di Media	Televisione
Lunghezza	45 seconds
Post Production	Alter Ego
Casa di Produzione	Untitled Films
VP, National Brand Leader	Michael Sanders
Chief Marketing Officer (CMO)	Connie Stefankiewicz
Brand Manager	Brenna Donoghue
Advertising Manager	Melanie Miron
Managing Director	Jennifer Carli
SVP Global Brand Management	Justine Fedak
Chief Creative Officer	Nancy Crimi-Lamanna
Chief Creative Officer	Jeff Hilts
Account Director	Ravi Singh
Group Account Director	Tracy Little
Group Creative Director	Jeremiah McNama
Group Creative Director	Andrew MacPhee
Chief Executive Officer (CEO)	Tyler Turnbull
Digital Art Director	Gira Moin
Producer	Tessa Waisglass
Account Executive	Rameez Al Aghbar
Chief Strategy Officer	Shelley Brown
Producer	Anick Rozon
Copywriter	Nimy Leshinski
Account Supervisor	Alexandra Candet
Account Supervisor	Allison Lochhead
Brand Strategy Director	Michael Sanders
Music Composer	Annie-Claude Navert
Music Production	Apollo Studios
Sound Design Company	Apollo Studios
Artista	Michael Mooney
Artista	Baptiste
Editor	Griff Henderson
Line Producer	Trudy Turner
Executive Producer	Lexy Kavluk
Executive Producer	Peter Davis
Editorial	Saints Editorial
Direttore della fotografia	Christopher Mably
Director	Phil Brown