Jeff Hilts
Chief Creative Officer at FCB Canada
Toronto, Canada
TitoloYoga
Agenzia
Campagna Swedish Car
Cliente Toronto Jewish Film Festival
Marca Toronto Jewish Film Festival
Data di Prima Diffusione/Publicazione 2015 / 4
Trama Just because you’re not Jewish doesn’t mean you can’t attend this year’s Toronto Jewish Film Festival. 
Filosofia That’s the message of a new campaign created by FCB Toronto to promote the event, which runs from April 30-May 10 (and only the films have to be Jewish, FYI). To highlight that sense of all-inclusiveness, FCB helmed a few spots that indulge in some rather ridiculous stereotyping to hammer home the “just because you’re this doesn’t mean can’t do this” missive.
Thanks to our clueless interviewer, we learn that white guys do eat tacos, Asian guys do drive Volvos, and you needn’t know yoga’s Hindu history to practice it.
The campaign as a whole is silly, but it’s easy to understand what FCB and TJFF are going for. 
Tipo di Media Televisione
Lunghezza
Producer
Direttore della fotografia
VP Group Creative Director
Chief Executive Officer (CEO)
Chief Creative Officer
Account Planning
Account Planning
Writer
Writer
Writer
Writer
Writer
Art Director
Art Director
Account Service
Account Service
Print Production
Project Management
Project Management
Traffic
Production
Director
Executive Producer
Executive VFX Producer
VFX Producer

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