Benjamin Dessagne
Creative Director at CLM BBDO
Paris, Francia
TitoloPinball Park B (film)
Agenzia
Campagna Pinball Park
Cliente Ford Motor Company
Marca Ford
PostedNovembre 2012
Settore Automobili/Motoveicoli
Trama The French see Ford as a quiet brand has nothing interesting to offer. We wanted to prove them wrong and show the more unexpected side of Ford by showcasing its remarkable Active Park Assist technology. So we installed a 3-floor high pinball machine over a free parking space programmed to react as pinball bumpers. Hidden cameras then captured some of the worst examples of parking in the world. The worst driver then got a chance to try a Ford equipped with Active Park Assist. YouTube views have so far exceeded 1million.
Tipo di Media Case Study
Copywriter
Art Director
Casa di Produzione
Agency Producer
Agency Producer
Graphic Designer

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