Kia Sorento - "The World’s Shortest Test Drive"

David&Goliath

David&Goliath El Segundo, Stati Uniti

20915

Marca: Kia Sorento
Paese: Stati Uniti

Cliente: Kia Motors

Titolo	The World’s Shortest Test Drive
Agenzia	David&Goliath
Campagna	The World’s Shortest Test Drive
Cliente	Kia Motors
Marca	Kia Sorento
Data di Prima Diffusione/Publicazione	2019 / 10
Settore	Four Wheel Drive, SUV(Sports Utility Vehicle)
Filosofia	How many features of the 2019 Sorento can you showcase in just over 300 feet? The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives. The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.
Tipo di Media	Televisione
Lunghezza	33 seconds
Founder / Chairman	David Angelo
President	Yumi Prentice
Executive Creative Director	Mark Koelfgen
Group Creative Director/Art Director	John O'Hea
Group Creative Director/Copywriter	Steve Clarke
Copywriter	Caleb Nyberg
Art Director	Peter Watson
Managing Director of Broadcast Production	Paul Albanese
Business Affairs Director	Natasha Royzina
Associate Business Affairs Manager	Amy Santana
Communication Planner	Natalie Gomez
Associate Director of Project Management	Genie Lara
Project Manager	Paul Stephens
Creative Resource Manager	Nina Pena
Managing Director	Jeff Moohr
Account Director	Jay Mattingly
Management Supervisor	Kylie Lemasters
Account Executive Assistant	Salim Collins
Account Coordinator	Nick Janner
Product Information Manager	Mark McNaul
Managing Director, Integrated Production	Peter Bassett
Executive Digital Producer	Justine Kleeman
Digital Producer	Genevieve Shah
Management Supervisor, Digital	Sarah Masket
Digital Account Executive	Gabriella Mourad
Casa di Produzione	Spinach LA
Director	Julian Smith
Managing Director/Executive Producer	Adam Bright
Executive Producer	Jonathan Carpio
Producer	Stan Sawicki
Direttore della fotografia	Julian Smith
Editor	Adam Bright
Editorial Executive Producer	Jonathan Carpio