Renault - "The Safety Cake"

mortierbrigade

mortierbrigade Brussels, Belgio

9305

Titolo	The Safety Cake
Agenzia	mortierbrigade
Campagna	The Safety Cake
Cliente	Renault x RYD
Marca	Renault
Data di Prima Diffusione/Publicazione	2019 / 8
Settore	Midsize Cars
Slogan	#TreatYourFriendsLikeACake
Trama	The first cake that can save lives. In collaboration with Responsible Young Drivers, Renault came up with the 'Safety Cake'. A cake specially designed to confront motorists with their driving behavior. An awareness campaign to promote safer driving in an original way and to broach the subject of reckless driving in a positive manner.
Tipo di Media	Web Film
Lunghezza	70 seconds
Più informazioni	www.safetycake.be
Advertising Manager	Laura Gonzales Schena
Advertising Manager	Johan Chiers
Advertising Manager	Catherine Closset
Advertising Manager	Myriam Baya
Creative Director	Jens Mortier
Creative Director	Joost Berends
Creative Director	Philippe de Ceuster
Creative Team	Nicolas Mouquet
Creative Team	Geoffrey Masse
Agency Producer	Amandine Clio
Agency Producer	Anneleen Vande Voorde
Agency Producer	Tuyen Pham
Creative Strategy	Philipe Gerin
Creative Strategy	Laura De Mey
Digital Project Manager	Shaina Vanderplancke
Designer	Geoffrey Masse
Designer	usman abdul
Web Developer	Wout Leemans
Director	Michael Bombeeck
Executive Producer	Tuyen Pham
Editor	Jelle Stroo
Direttore della fotografia	Piet Deyaert
Sound	Raygun