| Titolo | Puschlav |
| Agenzia | Leo Burnett Schweiz |
| Campagna | Fan Letters |
| Cliente | Victorinox |
| Marca | Victorinox |
| Posted | Dicembre 2012 |
| Prodotto | Swiss Army Knife |
| Settore | Casalinghi vari e attrezzi da cucina |
| Trama | There are only a few companies that regularly receive personal letters of appreciation from their customers. Victorinox is in this lucky situation. Over the decades, VICTORINOX fans from around the world have repeatedly thanked for the faithful service shown them by the famous pocket knife or windbreakers. So we've decided to make their fan letters into the actual campaign. |
| Tipo di Media | Stampa e stampati |
| Art Buyer | Suzana Kovacevic |
| Photographer | Ebo Fratermann |
| Photographer | Michael Nager |
| Art Director | Matthias Fürst |
| Art Director | Pablo Schencke |
| Copywriter | Johannes Raggio |
| Creative Director | Martin Spillmann |
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