STIB/MIVB - "The key to get Brussels in motion"

mortierbrigade

mortierbrigade Brussels, Belgio

11257

Questo spot fa parte della collezione ACT Responsible

Marca: STIB/MIVB
Paese: Belgio

Cliente: STIB/MIVB

Titolo	The key to get Brussels in motion
Agenzia	mortierbrigade
Campagna	The key to get Brussels in motion
Cliente	STIB/MIVB
Marca	STIB/MIVB
Posted	Luglio 2019
Settore	Turismo/Viaggi e Trasporto
Trama	Public transportation is still the best way to get around in Brussels. To prove this, the STIB/MIVB and mortierbrigade have a surprise in store for all car owners: everyone looking for their car in Brussels, will find a tram instead. To make this possible mortierbrigade developed interactive billboards with special hard- and software that recognizes the frequency of a car key and responds to it. So, when you press your car key near one of the billboard, you hear a tram's 'ding-ding' instead of the 'beep-beep' of your car. The lights of the tram on the poster also light up in the same way you get when you open your car. The message on the poster is clear: "The STIB/MIVB is the key to get Brussels in motion." The billboards are placed in strategic spots in Brussels where a lot of motorists have to look for parking space.
Tipo di Media	Interactive Outdoor Experience
Lunghezza	55 seconds
Advertising Manager	Lionel Lammens
Advertising Manager	Barbara Foucart
Advertising Manager	Melisa de Wilde
Advertising Manager	Florence Manente
Creative Director	Jens Mortier
Creative Director	Joost Berends
Creative Director	Philippe de Ceuster
Creative Team	Ramin Afshar
Creative Team	Danny Vissers
Production Company Producer	Amandine Clio
PR manager	Anne-Cécile Collignon
Social Media Manager	Jonas Van Bael
Designer	Inès Martinez
Designer	Sophie Bayeul
Designer	Vito Latorrata
Illustration	de Kwekerij
Illustration	Barbara Vandekonijnen
Director	Gunter Blokken
Editor	Jelle Van Stroo
Sound	Sonhouse