Titolo | Your Ship Has Come In |
Agenzia |
The Borenstein Group, Inc.
|
Campagna |
Your Ship Has Come In
|
Cliente |
Leros Technologies
|
Marca |
Leros
|
Posted | Aprile 2006 |
Settore | Servizi di informatica/consulenza
|
Slogan | Welcome Aboard |
Trama | Leros Technologies, a innovative provider of ERP/Telecom solutions for growing businesses, discovered that their prospects were getting lost in the sea of techno-jargon and network diagrams. They needed a simpler and clearer message. Leros hired technology marketing experts, The Borenstein Group, to help prospects realize the value of its superior service platform. |
Filosofia | Through a powerful message of inclusion, a new collateral system invited prospects to come onboard and not let technology pass them by. The Borenstein Group created a memorable marketing metaphor that quickly and clearly entices business executives to learn more, while subtly conveying the dangers of what could happen if they don't. Prospects could now grasp the advantages of using Leros Technologies at a glance. And thanks to LEROSnet, growing businesses now have a new Port of Callsuccess. |
Tipo di Media |
Brochure
|
Market | Stati Uniti |
Executive Creative Director |
Gal Borenstein
|
Creative Director |
Clayton Tompkins
|